Privacy Policy

1. Introduction

RanchAlerts.com ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, sign up for our SMS/text messaging alerts, or otherwise interact with our services.

By opting in to receive SMS messages from RanchAlerts.com or otherwise using our services, you agree to the terms of this Privacy Policy.

We do not share, sell, or provide your mobile phone number or messaging consent data to third parties or affiliates for marketing or promotional purposes.

2. Scope of This Policy

This Privacy Policy applies to all of RanchAlerts.com's services, including:

• Our website and marketing pages
• Our client portal at portal.ranchalerts.com
• Our SMS/text messaging alert program
• Any related applications, dashboards, or account management tools we operate

We refer to all of the above collectively as the "Services" throughout this Policy.

3. Information We Collect

We may collect the following types of information:

• Contact Information: Name, mobile phone number, email address
• Opt-In Information: Date, time, and method of SMS consent (e.g., web form, keyword text-in)
• Message Data: Content of messages sent to and received from you, delivery status, and engagement data
• Device/Usage Information: IP address, browser type, and website usage data collected automatically when you visit our site
• Account Information: Username, password (stored in encrypted/hashed form), company or organization name, and account preferences
• Billing Information: Billing name and address and payment details, processed through a third-party payment processor — we do not store full payment card numbers on our own systems
• Service Configuration Data: Alert settings, notification preferences, and any endpoints, contacts, or configurations you set up within your account in order to receive alerts
• Support Communications: Information you provide when you contact us for customer support, including the content of your inquiries

4. How We Collect Information

We collect information directly from you when you:

• Submit a web form to opt in to SMS alerts
• Text a keyword to our designated phone number
• Register for or log into an account through our client portal
• Interact with our website
• Communicate with us directly (email, phone, support tickets, etc.)
• Make a payment for our Services

We also collect certain information automatically through cookies and similar technologies, described in Section 6 below.

5. How We Use Your Information

We use collected information to:

• Send you the SMS alerts and notifications you signed up to receive
• Provide, operate, and maintain your account and our Services
• Process payments and manage billing
• Respond to your requests, questions, or opt-out instructions
• Maintain records of consent as required by carrier and regulatory guidelines
• Improve our website and services
• Detect, prevent, and address technical issues, fraud, or misuse of our Services
• Comply with legal obligations

6. Cookies and Similar Technologies

Our website may use cookies and similar tracking technologies to operate the site, remember your preferences, and understand how visitors use our Services (for example, through analytics tools). You can control or disable cookies through your browser settings; note that disabling cookies may affect the functionality of certain features of our website or portal.

7. SMS/Text Messaging Terms

7.1 Consent

By providing your mobile phone number and opting in, you consent to receive SMS text messages from RanchAlerts.com. Consent is not a condition of purchasing any goods or services.

7.2 Message Frequency

Message frequency varies based on the alerts you sign up for, up to a maximum of 100 messages per month.

7.3 Message and Data Rates

Message and data rates may apply, as determined by your mobile carrier.

7.4 Opt-Out

You may opt out of receiving SMS messages at any time by replying STOP to any message. After opting out, you will receive one final message confirming your unsubscription. You may also contact us directly to request removal.

7.5 Help

For help, reply HELP to any message, or contact us at hello@ranchalerts.com.

7.6 Supported Carriers

Carriers are not liable for delayed or undelivered messages. Supported carriers may include AT&T, T-Mobile, Verizon Wireless, and other major U.S. carriers.

7.7 No Sharing for Marketing Purposes

We do not share, sell, or provide your mobile phone number or messaging consent data to third parties or affiliates for marketing or promotional purposes.

8. How We Share Information

We do not sell, rent, or trade your personal information.

We use a third-party SMS delivery platform to transmit the messages you've opted in to receive. This platform processes your phone number solely to deliver messages on our behalf, is bound by confidentiality obligations, and is prohibited from using your information for its own purposes. This operational use is not "sharing for marketing or promotional purposes" and does not conflict with Section 7.7 above.

Beyond this, we may disclose information only:

• Service Providers: With vendors who help us operate our Services — for example, hosting providers, payment processors, and analytics providers — bound by confidentiality obligations and permitted to use your information only to provide services to us
• Subsidiaries, Employees, and Contractors: With our own personnel and independent contractors who need the information to help us provide our Services, and who are required to follow this Privacy Policy
• Legal Requirements: When required by law, subpoena, or other legal process
• Business Transfers: In connection with a merger, acquisition, or sale of assets, subject to the same privacy commitments described in this Policy
• Aggregated or De-Identified Data: We may share information that has been aggregated or de-identified such that it can no longer reasonably be used to identify you

9. Data Retention

We retain your information, including SMS consent records, for as long as necessary to provide our services and to comply with legal, regulatory, and carrier requirements.

10. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Your Rights and Choices

You may:

• Opt out of SMS messages at any time (reply STOP)
• Request access to, correction of, or deletion of your personal information
• Opt out of non-essential marketing emails using the unsubscribe link included in those emails
• Adjust cookie preferences through your browser settings
• Contact us with privacy questions or concerns

To exercise any of these rights, contact us using the information in Section 16 below. We will respond to verified requests in accordance with applicable law.

12. Children's Privacy

Our services are not directed to individuals under the age of 13 (or 16, where applicable), and we do not knowingly collect personal information from children.

13. International Users

Our Services are intended for use by individuals and businesses located in the United States. If you access our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States.

14. Governing Law and Venue

This Privacy Policy, and any dispute arising out of or related to it, is governed by the laws of the State of Florida, without regard to its conflict-of-law principles. You agree that the state and federal courts located in Florida shall have exclusive jurisdiction and venue over any such dispute.

15. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date, and changes are effective as soon as they are posted.

16. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

RanchAlerts.com is owned and operated by NST Holdings, LLC.